Part 2: This Toy Broker is Looking For Your Ideas


We asked toy industry expert Matt Nuccio of Design Edge to come back on inventRightTV to explain what happened after his interview about how he helps toy inventors went live on our channel last month. (Watch Stephen’s first interview with Mat Nuccio here:

Matt explains that he received literally thousands of ideas! So many ideas, in fact, that they became overwhelming — and difficult to keep track of. He received paragraphs of information in emails and people who called him up to say, ‘Hey I had this idea this morning….’ So Matt made the difficult decision that he needed to begin charging for product reviews. This is not something he has done in 30 years! To be fair, he also received a lot of great submissions.

Take Matt’s words to heart: Explaining what your product is and does in a lengthy way is not an effective strategy. When it comes to evaluating, it’s not only about your product; it’s about you — if you’re being respectful of others’ time, if you’re acting like a professional, if you’re serious about becoming a toy inventor. Otherwise you get put in the amateur camp! Relationships are everything in this business. They’re the key to success. He understands that inventors are passionate and dying to get their ideas out there. But that doesn’t mean you should get upset and make demands. Respect the courting process! Matt explains what he is looking for.

Licensing expert Stephen Key is on a mission to help inventors become more professional.

Matt Nuccio is a very successful toy inventor who has attended New York City’s Toy Fair for more than 30 consecutive years! His company Design Edge is the back-end to a lot of toy companies; for example it does their design, development, engineering, and even sourcing. Through those contacts, he has been able to license dozens and dozens of toy ideas. He began attending Toy Fair as a 14-year-old because his parents were in the industry. Talk about an industry insider! Licensing expert and toy inventor himself Stephen Key interviews Matt about the toy business and inventors.

Get to know Matt:
Get to know Design Edge:

About Design Edge: Design Edge is your one-stop shop for bringing toys and games to market. For over 30 years, Design Edge has been a leading toy, game, and collectable development, marketing, manufacturing and consulting agency. Design Edge is the backend support to dozens of toy companies both big and small. Design Edge is well-equipped to help get any company to the next level. As your design house, consultants and manufacturers, we can design quality products and packaging, advise retail price points, provide quality goods at targeted retail price points, create marketing and development strategies, manage safety testing, quality control and shipping logistics, and advise on the pursuit of opportunities in licensing, sales, and distributions. Our end goal is to grow your brand and create additional revenue streams through quality product, sales and distribution.

Bringing an invention to market? Let inventRight, the world’s leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here:

Want to learn how to license your product ideas without a patent? Stephen’s book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: