Crafting hair styles – How To Use The Dyson Styling Concentrator. (ENG)

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Akin Konizi (four-time winner of hairdresser of the year) explains how to create a soft curl with the Dyson hair dryer’s styling concentrator attachment.

Anne Marie Nicolson is one of our engineers behind the Dyson Supersonic™ hair dryer. In this video, engineer meets hairdresser to experience the styling concentrator attachment in the hands of a hair styling expert.

Akin demonstrates how you can use the airflow to wrap the hair around the brush, rolling it as it dries to create a soft, bouncy curl.

Unlike the smoothing nozzle attachment, which is used to create a natural drying effect, the styling concentrator is engineered to achieve precise styles. The aperture is narrower, so it delivers a high-velocity blade of air that’s perfect for styling.

This allows you to concentrate on one section at a time, without disturbing your whole hairstyle.

The hair dryer’s glass bead thermistor measures the temperature of exit flow 20 times every second. It reports the data back to the machine’s microprocessor, bringing the temperature back down if the heat tends to be excessive. This means you can use the styling concentrator right up against your hair.

Akin finishes the job by attaching the smoothing nozzle, using the wide spread airflow to softly blend the style into the rest of the hair.

“The great thing about the styling concentrator is that even if I’m on your hair, I’m not worried that I’m going to burn it.” – Akin Konizi

About the Dyson Supersonic™ hair dryer:

Hair dryer design hasn’t really changed since the 1960s. Most manufacturers still use large, bulky motors that often only fit in the head of the product.

We knew there had to be a different way. We assembled a team of specialists to re-think the conventional hair dyer – inside and out.

We started by constructing our own hair laboratory within our Research and Development facility in Malmesbury. The equipment we needed didn’t exist – so we designed and built it.

After years of research, design and development, the Dyson Supersonic™ hair dryer was born, complete with magnetic styling attachments for easy fitting and rotation.